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Employing and working with a PR agency

by

Jane Herbert

You can conduct a PR campaign in-house. However, if you have the budget, you will get better results from employing the services of a PR agency. A good company will offer comprehensive skills and experience, creativity and a wide range of press contacts.

However, choosing the right company is vital make sure you know what you are going to be getting for your money.

Choose people you trust and think you can work with

They may not be based in your building, but youll find yourself regularly on the phone to your PR company. As more journalists become interested in your brand you may end up working with these individuals quite closely so its vital you are on the same wavelength.

Choose a straight-talking company

PR also has a reputation for being vague and fluffy. You will get better results if you choose a company that uses plain English and is upfront and honest about what they can do and achieve, for you.

[youtube]http://www.youtube.com/watch?v=cNsN7DBI_GA[/youtube]

First meeting

When you approach a PR company they will usually suggest a meeting to find out more about you.

Give them as much information about your business as you can. Share your business plan you can always get them to sign a non disclosure agreement first. Tell them your business aspirations where do you want to be in one, five, 10 years? Tel them about existing marketing plans and show them any creative work. The better your briefing, the better the quality of their response will be.

The proposal should show you the approach they will take to publicise your business, and should demonstrate that they understand both your business and your industry.

Creativity and focus

If you are a smaller company you will have less news, but that doesnt mean you cant be written about. The days of press release driven PR are over and agencies have to be more creative. Ask your potential agency to provide examples of creativity – case studies will help to illustrate.

It is also important that your agency is focused on strategic and proactive activity. Pinging out untargeted press releases will attract journalists attention but not in a positive way. Receiving irrelevant press releases annoys journalists and can actually put them off writing about you, or worse write a negative article.

Help your PR company to help you

The more you help your PR agency, the more successful the campaign will be. Here are some tips on how to work together to get results:

Your agency should be able to help you position your brand identifying key messages and brand values for example. But to help your agency do this, you should also discuss your target audiences and how you would like to be perceived by them, then your agency can work out how to best get your message across.

Have regular meetings and expect regular updates.

Tell your agency what feedback you have from individual articles. Then they can repeat past successes.

Anyone can advertise if they have the budget, but when a journalist writes about you it is a stamp of approval because they have considered you worth writing about. This is why editorial has up to ten times the value of advertising. When you consider that the cost of a full-page advertisement in The Sunday Times is around 56,000, the value of effective PR cannot be overstated.

Whether conducting a PR campaign in-house or outsourcing, there is never a bad time to start. The key is to define your objectives and make sure all efforts are focused on these goals.

– ENDS –

Jane Herbert has nearly 20 years experience in public relations and is managing director of PR agency Pilotmax

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  • 19 Feb, 2020
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Koreas hold joint training session for Olympics

Tuesday, January 30, 2018

On Sunday, female ice hockey players from North and South Korea joined one another for a training session before the upcoming Winter Olympics. Players from the two Koreas are to compete together as a united team for the events hosted in Pyeongchang, South Korea, which are scheduled to start on February 9; Seoul’s Unification Ministry said. The cross-border gesture is part of diplomatic efforts to ease tensions on the divided Korean Peninsula and the team was approved by the International Olympic Committee.

The International Olympic Committee selected Pyeongchang in 2011 to host the event, marking South Korea’s first opportunity since the 1988 Summer Olympics in Seoul. The earlier event was marred by violence as North Korea had bombed a South Korean flight several months prior, killing over 100 and boycotted the event. Inter-Korean relations have changed considerably in the ensuing thirty years, including the two sending unified teams for table tennis and youth football in other non-Olympic competitions.

The announcement that the two countries would compete together was a stated goal of South Korean President Moon Jae-in. Last year, he announced the proposal and the two nations went into discussion this month. After two weeks, they made the announcement to field a consolidated 35-strong team of ice hockey players and have joint skiing exercises with both team coaches involved.

According to Yonhap News Agency estimates, about 80% of South Koreans support dialogue, but the move to have a joint team has been controversial. Over 10,000 South Korean citizens sent a petition to South Korean President Moon opposing the union and a group of North Korean defectors held a protest at the South Korean National Assembly on January 24, tearing apart photos of the North Korean leader, Kim Jong-un. Public support for eventual reunification of the Korean peninsula has waned in recent years, with the younger generation more skeptical of the possibility.

  • 19 Feb, 2020
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Jordan’s King Abdullah meets survivors of Beslan school siege

Sunday, November 5, 2006

On November 5, 2006, King Abdullah II of Jordan met with 90 survivors of the Beslan school hostage crisis during their week long vacation in Jordan, organised at the King’s expense.

The King watched the students perform traditional dances and reviewed artworks that they had created celebrating the theme of cross-cultural communication and understanding. The event took place at the King’s Academy, in Madaba, Jordan.

  • 19 Feb, 2020
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Neil Entwistle, suspect in murder of wife and child, arrested in England

Thursday, February 9, 2006

Neil Entwistle was named as a “person of interest” by authorities for the murder of his wife Rachel and nine-month-old baby daughter Lillian in their Hopkinton, Massachusetts home. Both were shot to death and found under a pile of blankets in the bedroom. The family had just moved into the home and had only been living there for ten days. Entwistle has not been in the United States since the murders.

However; it has been confirmed that Entwistle was arrested in England on two counts of murder, and one count of illegal possession of a firearm and ammunition on Thursday. Until today he has not been a suspect.

“Entwistle was arrested by British authorities and faces murder charges,” said Emily LaGrassa, spokeswoman for the Middlesex District Attorney’s office. “He is in police custody in England at this time.” Entwistle was arrested at around noon (7 a.m. ET).

A statement was released by the family of Rachel Entwistle saying, “The family is deeply saddened at the arrest of Neil Entwistle for the murders of Rachel and Lillian. We are heartbroken at the loss – to understand how this happened.”

District Attorney Martha Coakley, of Middlesex County, MA, said that Entwisle could have been planning a murder-suicide, but abandoned the suicide part of the plot after carrying out the murders.

“On Thursday night, (January 19) Rachel was alive and had spoken with family members,” said Coakley. She also says that authorities believe, “at some time on Friday morning, Neil Entwistle, with a firearm that we believe he had secured some time before that from his father-in-law Joseph Materazzo, shot Rachel Entwistle in the head and then proceeded to shoot baby Lillian, who was lying on the bed next to her mother. We believe possibly that this was intended to be a murder suicide, but we cannot confirm that. The murder was effected, the suicide was not. Forensic evidence linked the gun to Mr. Entwistle and his wife, but she had never used it (the gun). What we believe happened next was that Neil Entwistle returned the gun to his father-in-law’s home, that he then made preparations to leave the country.”

She also stated that Entwistle was observed leaving Boston’s Logan International Airport on a flight to England. He had purchased the ticket on the phone.

“He was then in Worksop with his parents. Authorities went to the UK to pursue that investigation. They returned, the investigation pursued. We explored motive, with witnesses, with information from searches, internet capabilities,” Coakley added. “Based upon that information and forensic information late Tuesday afternoon that linked the 22 handgun owned by Joseph Materazzo both to Neil Entwistle and to Rachel, we believed we had probable cause to seek an arrest warrant for Neil Entwistle’s arrest.”

Framingham District Court issued the warrant for his arrest last night.

Entwistle has been at his parents home in England since last month and reportedly refused to cooperate with Massachusetts investigators when they arrived in England to question him about the deaths.

So far, Entwistle has not spoken in public nor did he attend the funerals of his wife and child.

When appearing before the Bow Street Magistrates’ Court Entwistle said that he will not voluntarily consent extradition to the U.S. “at this stage.”

District judge Timothy Workman said during the hearing, “I am remanding you in custody at this stage. I am not granting you bail because at this moment I don’t have sufficient information to make that decision.”

When Entwistle was asked if he understood the charges that had been filed against him, he said, “I do.”

Court was adjourned until Friday.

  • 19 Feb, 2020
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Benefits To Hiring A Party Bus

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byAlma Abell

You meet up with family and friends. Your energy is up. You’re excited. At least until you get lost trying to find your way to the venue. Or you take a wrong turn and get stuck in traffic. Or you can’t find a parking space and have to circle the lot for at least half an hour. There are plenty of things that can happen before you and your pals meet up. How do you eliminate some of the hassles, if not all? Hire a party rental bus in Florida. Take a look at some of the benefits that would go your way:

Travel together

[youtube]http://www.youtube.com/watch?v=gfas5wuzOQA[/youtube]

You can all just meet up at home or at a spot that’s accessible to everyone before going to the party venue or club. That way, you won’t have to worry about anyone getting lost or stuck in traffic. You’ll get to where you’re going all together. It’s also an excellent way to make sure your guests don’t have to worry about transportation or parking just to get to the reception venue after a lovely wedding ceremony at the church, says Enlighten Me.

Get there in style

One of the best things about getting a party rental bus in Florida is that you and your friends get to wherever you’re going in style. So consider this if you want to offer your wedding entourage an enjoyable ride back to the hotel or want to make sure you and your friends arrive at whatever venue you reserved in style.

Fun onboard

Some party buses have great amenities. Rent one out for a few hours of laughter, drinks and merriment on board with family and friends to cap off the night. You and your guests are sure to have a fun, memorable time.

So rent out a party bus. And find out what you and your pals are missing.

  • 19 Feb, 2020
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Buffalo, N.Y. hotel proposal delayed further

Buffalo, N.Y. Hotel Proposal Controversy
Recent Developments
  • “120 year-old documents threaten development on site of Buffalo, N.Y. hotel proposal” — Wikinews, November 21, 2006
  • “Proposal for Buffalo, N.Y. hotel reportedly dead: parcels for sale “by owner”” — Wikinews, November 16, 2006
  • “Contract to buy properties on site of Buffalo, N.Y. hotel proposal extended” — Wikinews, October 2, 2006
  • “Court date “as needed” for lawsuit against Buffalo, N.Y. hotel proposal” — Wikinews, August 14, 2006
  • “Preliminary hearing for lawsuit against Buffalo, N.Y. hotel proposal rescheduled” — Wikinews, July 26, 2006
  • “Elmwood Village Hotel proposal in Buffalo, N.Y. withdrawn” — Wikinews, July 13, 2006
  • “Preliminary hearing against Buffalo, N.Y. hotel proposal delayed” — Wikinews, June 2, 2006
Original Story
  • “Hotel development proposal could displace Buffalo, NY business owners” — Wikinews, February 17, 2006

Friday, March 10, 2006

Buffalo, New York —The Common Council of Buffalo voted on Tuesday to send the Elmwood Village Hotel proposal “to committee for further discussion”, after citing the need for more public involvement.

The Elmwood Village Hotel is a development proposal by the Savarino Construction Services Corporation, a project designed by the architect Karl Frizlen of The Frizlen Group. The hotel would be placed on the southeast corner of Elmwood and Forest Avenues in Buffalo.

To make way for the project, at least five buildings located at 1109 to 1121 Elmwood Ave would be demolished. At least two properties on Forest Avenue could also be demolished. The Elmwood properties, according to Eva Hassett, Vice President of Savarion Construction, are “under contract”, but it is unclear if Savarino Construction actually owns the Elmwood properties. Hans Mobius, a former mayorial candidate, is still believed to be the current owner the properties. Mobius also owns 607 Forest Avenue.

The properties 605 and 607 Forest Avenue could also be included in the proposal according to Hassett.

“We would use a Special Development Plan to rezone 1119-1121 Elmwood and 605 Forest to a C-2 zoning category,” stated Hassett. It is possible that Savarino Construction may try to obtain a variance for 605 Forest, which would allow them to enforce eminent domain, should the hotel be allowed to go forward.

The building at 607 Forest was also discussed to be rezoned, but it is unclear what the plans would be for that property. During the February 28 Common Council meeting, Hassett stated that the properties 605 and 607 were “now off the agenda”.

Pano Georgiadis, owner of Pano’s Restaurant at 1081 Elmwood, owns the property at 605 Forest and attended Tuesday’s Common Council meeting.

“Having a hotel is a bright idea. We all love the idea of a hotel, but the way that it is presented, is wishful thinking. This hotel does not fit. It’s like putting two gallons of water in a gallon jug, it does not fit. At the last meeting, the architect admitted that they are planning to put the undergound parking lot and the hotel, right at the property line. If I open my window, I will be able to touch the wall, that goes fifty feet high”, said Georgiadis.

“There is a problem having a seventy-two room hotel and fifty-five parking spaces. That means that all the other cars will spill all over the neighborhood. The footprint is simply too small. If you have a bigger [parking] lot, and a smaller hotel, I will welcome a hotel. I have a parking lot at my own business, and I am chasing people all day long. Remember, the city says it has ‘zero tolerance [for illegal parking]’. Try telling that to the guy from Albany who came to see his kids, that are going to Buffalo State, who would get tickets totaling over a hundred dollars”, added Georgiadis.

The city’s Planning Board is scheduled to meet on March 14, 2006 at 9:00 a.m. about the proposal. Although a discussion will take place, no vote is expected to be taken.

At the moment, none of the properties are zoned for a hotel. Savarino Construction plans on asking for a C2 zoning permit. If that does not work, they plan to implement a new zoning plan called a “special development plan” which would allow for only a hotel on the site. That zone would not be able to be changed.

“This [project] justifies Mobius’s refusal to invest in any maitenance[sic] or improvements”, on the properties said Clarence Carnahan, a local resident. “Where were the Council persons over the years? Where were the city inspectors over the years, to make sure that he maintained and improved his properties? The government was supposed to be protecting, not being preditorial. I see a predatorial issue here when it comes to this hotel. Over the years: Why has the local government been disfunctional when it came to Mobius’s properties? Refusal to invest in improvements, doesn’t that sound like a slumlord? Maybe I am missing a point here, but what kind of messages does this send to other slumlords that havn’t[sic] been jailed or fined? It’s [the hotel] trying to be pushed through.”

Carnahan also presented signs for residents and or business owners who are opposed to the hotel, that could be placed in windows or on stakes in the yard. Some of the signs said, ‘No tell hotel’, ‘Hans off, no hotel’, ‘It takes more than a hotel to make a village’. and ‘Keep Elmwood free, no hotel’. Carnahan plans on making more signs for a protest to be held on Saturday March 18, at 2:00 p.m. (EST) on Elmwood and Forest. Some signs were given to individuals after the meeting.

“First things first, Hans is the problem, and I don’t think it has been addressed. Let’s roll back the clock on this project. What can we do with Hans? There is such thing as eminent domain, which could be of greater interest to the community, to seize the property at its lowest assessed value”, said Nancy Pollina, co-owner of Don Apparel with Patty Morris at 1119 Elmwood. “There are so many ideas that have not been explored and we are about to give this parcel away, to a big developer.”

Mobius has not returned any calls by Wikinews regarding the situation.

A freelance journalist writing for Wikinews has obtained a letter, exclusively, addressed to one of the five business owners from Hans Mobius stating:

There is a proposal to develop my property which you are currently renting. Because of opposition to this development, it does not look like it will happen. I will let you know if there any changes.

Despite the letter, there have been no plans or decisions made to end the proposal.

To date, none of the business owners or residents of 1119-1121 Elmwood have received an eviction notice.

Business owners and residents gave an indication of what they would like to see happen at the corner; a project similar to one done locally last year. There, developers renovated two buildings on Auburn and Elmwood Avenues, merging the buildings into one thus allowing for more shop space. Among some of the shops to move in after the development were Cone Five Pottery, The Ruby Slipper, and Abraham’s Jewelers. Prior to the renovation work, the left building in the picture was boarded up for several years. Many of the concerned locals would like to see a similar development on Forest and Elmwood.

Rocco Termini, a developer in Buffalo, proposed a similar design at the February 28 community meeting

In an interview after the February 28 meeting, Termini stated, “I will be willing to take a look at this myself, or I would be more than happy to be partners with Sam, Sam Savarino”, who is President and Chief Executive Officer of Savarino Construction Services Corp.

So far Savarino Construction has no plans to team up with Termini.

  • 19 Feb, 2020
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Ecommerce Website Development: Provide Impeccable Experience To Your Customer

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Ecommerce Website Development: Provide Impeccable Experience To Your Customer

by

Shahdeep International

Ecommerce website has their unique features that are designed to lead the visitor to simply purchase products and services. A web designer needs to consider different online selling principles while creating an ecommerce website. There are many important design aspects that one must have in an ecommerce website.

An ecommerce website design is different from any other website design. These have to be attractive, well organized and bright colors need to be used that makes the website more attractive. However, a look at successful ecommerce website will reveal the conceptual differences that are typical in a successful website.

Important points to be kept in mind while creating an ecommerce website:

[youtube]http://www.youtube.com/watch?v=DSv7ezxGBgU[/youtube]

Give your customers a pleasant experience during online shopping.

Make sure that you give your customers sufficient information about the website and its security.

Give a friendly user-experience to the customers.

These principles are the basics of any ecommerce website. Not only online shopping demands these principles but also even normal shopping possesses these principles. Whenever one visit a shop, he, or she seeks for some beautifully lined up shops where all the clothes or accessories are placed. The big challenge for a web designer is how to transform the conventional marketing techniques to virtual world. Viewing a website from the customer s point of view becomes significant. Aligning every important thing in the website becomes important. Keeping products in an easily navigable method can help a customer to stick and search in your website.

A good website needs to lead the visitor to the right destination in few clicks. Sometimes the web designers wrongly navigate the user and confuse him about the page where he wants to end up thus increasing the bounce rate. For instance, if you own a fashion website then grouping pages under men, women and kids section becomes important. There should be sub divisions such as apparels, shoes, accessories, etc. Those sub divisions might have to be divided more, so that one can easily navigate themselves and reach the exact product what they are actually looking for.

You can come across different companies that are providing proficient ecommerce development to easily sell products and services. The companies provide customized solution that can help in providing best services. With the different companies in the market, it might become difficult to choose the right company. By going through their website, reading feedbacks, reviews, etc. you can choose the ideal company. However, it is always suggested to talk with them personally before selecting them. Once selected, you can get custom ecommerce website development to ensure high quality products. You can increase your sales easily as you start with the right ecommerce site.

Bryan Strang is an experienced writer having more than 10 years of experience in writing articles on various topics such as mobile application development,

ecommerce website development

, open source development,

ecommerce application development

etc.

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  • 18 Feb, 2020
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GAO reveals $1.6 billion spent on public relations by the Bush administration in 2003-2005

Tuesday, February 14, 2006

A new 154-page Government Accountability Office (GAO) report says seven federal departments together spent US$1.6 billion on 343 contracts with public relations firms, advertising agencies, and media organizations, as well as individuals involved in such activities.

Congressional Democrats requested the report after several incidents surfaced in which journalists or commentators were paid to promote the Bush administrations programs, but did not disclose the financing, so called payola. In one case, Armstrong Williams was paid $186,000 for promotions of President Bush’s No Child Left Behind law. The administrations position was that an agencies’ mission includes spreading information about federal programs.

At that time, the GAO had independent objections to the ready-to-air news stories the administration’s provided to TV stations in order to promote it policies. The administration claimed the burden of disclosure falls to the TV stations.

Congress has now inserted a provision into an annual spending bill requiring federal agencies to include “a clear notification” within the text or audio of a prepackaged news story that it was prepared or paid for by the government.

Rep. Henry A. Waxman (D-Calif.) said “Careful oversight of this spending is essential given the track record of the Bush administration, which has used taxpayer dollars to fund covert propaganda within the United States.”

The seven agencies covered by the report are Commerce, Defense, Health and Human Services, Homeland Security, Interior, Treasury, and Veterans Affairs.

  • 18 Feb, 2020
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Southern Ocean whale slaughter to resume

Tuesday, January 3, 2006

The international environmental organisation, Greenpeace, have been shadowing a Japanese whaling fleet currently operating in the Southern Ocean in Australian Antarctic Territory. They claim a minor victory against the six-vessel fleet, saying no whales have been killed since Christmas Eve. However they expect a resumption of whaling and protest activity soon.

Greenpeace has two ships, MV Esperanza and MV Arctic Sunrise, active near Antarctica, in an effort to disrupt the whalers, who intend on slaughtering over 900 Minke whales and 10 Fin whales in the region this summer. The activists aim to stop the Japanese whaling fleet as it tries to catch nearly 1000 whales for what is claimed to be scientific research.

Greenpeace chief Steve Shallhorn states that the protesters have chased the six-ship fleet northwards, with the vessels now away from the designated whaling zone. Greenpeace plan to maintain their efforts to keep the whalers in the public eye.

“What the fleet is doing is trying to outrun Greenpeace so that it can sneak back into the whaling grounds and resume the kill,” he said. “And for that very reason, we’re doing our very best and are succeeding in keeping up with the factory whaling ship. We are certain that they do not want any further publicity.”

He said Greenpeace will continue its high-speed tailing for as long as it takes. “We’re capable of staying out there for many more weeks,” he said. “The [Japanese] fleet is clearly embarrassed by having their actions exposed to the world, since the spotlight on their activities shows what it really is – commercial whaling with a very thin disguise.”

The whalers have been unable to kill any whales since Christmas Eve due to poor weather and harassment by Greenpeace vessels, and the Washington-based Sea Shepherd ship, RV Farley Mowat. The Sea Shepherd is operating independently of Greenpeace but say they are working towards a common objective – “the shutting down of illegal whaling in the Southern Ocean.”

Greenpeace expedition leader Shane Rattenbury says the whalers have a season of about 100 days. “Their quota is 945 whales. If you lose, say, 10 per cent of those through bad weather, they’ve got an average they need to catch of 10 a day and it’s gone 10 days now without having any whales,” he said. “That starts to add up pretty quickly. They’re under a bit of pressure to get on with the business.”

Japan’s Institute for Cetacean Research have rejected the claims made by Sea Shepherd, that Japanese warship was being sent to Antarctica to protect the fleet against the activists.

The Japanese institute spokesman condemned Sea Shepherd over the claim by Farley Mowat captain Paul Watson, who called on the Australian Government to keep the peace.File:Greenpeace Vessels Esperanza and Arctic Sun.jpg

Sea Shepherd had requested the presence of the Australian navy to monitor events in the Southern Ocean. However, Australia’s environment minister, Senator Ian Campbell, said that Sea Shepherd’s threats to attack the fleet “risk setting back the cause of whale conservation many years”.

Capt Watson said yesterday: “Stop threatening us, Mr Campbell, and charge us if you believe we are acting unlawfully. Stop posing for the Japanese [who] are in blatant violation of international conservation laws.”

Japan’s Fisheries Agency, which conducts the whaling, said the claim was a tactic by Sea Shepherd to try to raise the stakes for extra publicity.

“This is why the environmentalists’ campaign in the Antarctic is a PR stunt: every time they get some media coverage there’s always some member not too far away asking the public for money,” an agency spokesman said in a statement. “Only this time, it completely backfired and now people will question what these groups say.”

The spokesman had no response to Greenpeace’s claim that another vessel had joined the whaling fleet and was refuelling the ships within the boundary of the Antarctic Treaty’s nature reserve.

Mr Rattenbury said the 57 activists and crew aboard the Greenpeace ships were in good health following a quiet New Year’s Day celebration on deck under a midnight sun.

Wikinews Australia has in-depth coverage of this issue: Southern Ocean whaling season (2005-2006)

He said his ships were not in contact with the Farley Mowat, which is believed to be closer to the Antarctic ice shelf. The Farley Mowat’s weblog quoted ship captain Paul Watson as saying the Sea Shepherd group had no conflict with Greenpeace, despite earlier British media assertions.

“As far as I am concerned both Sea Shepherd and Greenpeace are working towards a common objective – the shutting down of illegal whaling in the Southern Ocean,” said Paul Watson.

Greenpeace believes the fleet killed at least 25 whales from the time it contacted the whalers just before Christmas.

  • 18 Feb, 2020
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Serie A 2008–09: Inter Milan hire Mourinho as new Head Coach

Monday, June 2, 2008

José Mourinho has succeeded Roberto Mancini as new Inter Milan Head Coach after signing a 3-year contract with the club.

Inter Milan was quoted on their website saying, “Thanking Roberto Mancini and his staff for the success obtained in four seasons as the leader of the team, all of Internazionale has the great pleasure to welcome Jose Mourinho and his coaches.”

Mourinho won the 2002-03 UEFA Cup and 2003-04 UEFA Champions League with FC Porto but failed to repeat this success at Chelsea F.C.

  • 17 Feb, 2020
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