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It Is Not Why Nurses Are Leaving It Is Where They Are Going

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By Vickie Milazzo

A recent American Nursing Association (ANA) poll indicates that 18.8 percent of nurses in the U.S. do not work in nursing. A study by the Center for Health Outcomes and Policy Research reveals that 22.7 percent of nurses plan to leave their hospital jobs in the next 12 months. Despite record-breaking salaries and bonuses, nurses are leaving hospital jobs in droves, resulting in the nursing shortage that has captured the attention of the American public.

As a nurses, you know this shortage is not a new trend. Since the average nurse is 46, I’m sure many of you remember the “bonus” days of the early 1980s when a nursing degree and a pair of clean white shoes got you a job anywhere. Today we’ve come full circle – a nursing degree and some brain activity will do: “Thank you for the emailed resume. Can you start today?”

The reasons nurses are leaving the profession today are equally familiar. The complaints from two decades ago still apply: nurses are understaffed, underpaid, under-appreciated, under-insured and under-you-name-it. On top of all that, nurses must work 26 weekends and at least five holidays a year and endure nightmarish schedules.

In addition, today’s nursing shortage is being intensified by three new phenomena: managed care, on-the-job health risks and alternative careers for nurses.

Managed Care Compromises Nursing Care

In spite of giving more than they have to give every day, nurses in all settings can no longer deliver the level of care of which they are capable. Nurses who remember the “good old days” battle the shame of knowing they’re partially responsible for the deaths of 98,000 patients in hospitals every year. That death toll is equivalent to a jumbo jet crash every other day, yet the number doesn’t even include patients who become victims of injury and illness while in the hospital.

Why are patients dying unnecessarily? Nurses have less time to see more patients. They have more to do and fewer tools to do it with. They must contend with increasingly complex equipment and less trained staff. LVNs/LPNs, nurse’s aides and nursing assistants are replacing skilled nurses at the bedside. Yet nurses still get little respect and face more responsibility when everything turns sour. In this “dark age” of medicine the words “quality of care” are becoming an oxymoron.

[youtube]http://www.youtube.com/watch?v=4CvbdcLlp50[/youtube]

This trend goes against our education and against our very nature as nurses. Certainly some people get into nursing solely to make a living and don’t progress beyond that stage. They’re part of the problem. For most of us, though, nursing is more than a profession – it’s a calling that attracts the “best and the brightest” who want to make a difference in people’s lives.

You won’t find a more caring group than nurses. Try having an anaphylactic reaction at a lawyers’ conference and see how many people come to your aid without a business card in hand.

Yet today, despite all our caring, we’re denied the ability to provide quality care. With the exception of a few great facilities around the country, we can no longer find jobs that allow us to fulfill the mission we defined for ourselves when we entered this profession. No wonder so many nurses are quitting.

Nurse Healers Fear For Their Own Health

Not only are nurses exhausted – we the healers fear for our own health. On-the-job health risks for nurses range far beyond bloodborne pathogens and latex allergies (not to mention feeling like aliens dressed in our goggles, masks and gloves). We face obvious occupational hazards, such as back injuries from long shifts pounding hospital halls and doing more lifting with less help.

We also face the less obvious hazards that aren’t just physical. Sheer exhaustion from our overwhelming schedules and our unsupportive work environment take a heavy toll.

Look around you at how many nurses smoke, drink and are overweight. These are signs of deep unhappiness and of not having time to take proper care of ourselves. Between juggling life, family and jobs, nurses often find it far easier to wolf down fast food on our 10-minute lunch break than to prepare a healthy brown-bag meal.

Isn’t it ironic that the injured and disabled are treating the sick? No wonder the nurses dangerous workplace is yet another reason for the flight of such talented caregivers.

Nurses Choose a New Career and a New Life

The bright spot in this grim scenario – and the most distinctive aspect of today’s nursing shortage – is that we can enjoy better, more satisfying careers as nurses elsewhere. Admit it, you know nurses who’ve left traditional nursing and are prospering and much happier in their new positions. Today, we’re leaving younger, smarter and better qualified than ever before. We are creating our future rather than being victims of it.

Without even leaving the hospital setting, we are using our skills and training in areas we never thought possible: risk management, utilization review, accreditation and research. Beyond the hospital we’re experiencing success selling medical- and nursing-related products, such as equipment, instruments, drugs and blood products. We’re starting companies selling our own products and services, running our own agencies and working for insurance companies and major corporations.

Many of us are becoming legal nurse consultants, both in-house and independent. Most importantly, legal nurse consultants have just begun to penetrate the legal industry. I look forward to the day when it’s considered legal malpractice for an attorney to work on a medical-related case without a legal nurse consultant on the team.

Wonder-Working Nurses Can Do Anything

Why am I confident that no nurse must be a victim of poor working conditions? Because nurses are trained to do three things simultaneously. For example, nurses make rapid, informed life-saving decisions while listening to the physician’s orders and at the same time they console the patient and family members.

The average ICU has more complex instruments and monitors than the bridge of the Starship Enterprise, and a nurse operates every one of them! Forget Superman, Spiderman and Wonder Woman. I’ll take a wonder-working nurse any day.

A career outside of traditional nursing can provide a nurse with a new purpose, a new attitude, new challenges, new rewards, new wealth and new respect. One place to find all these pluses and much more is in legal nurse consulting. If this field is not for you, look farther – the sky’s the limit these days. The only way you’ll find your star is by reaching for it.

About the Author: Inc. Top 10 Entrepreneur Vickie L. Milazzo, RN, MSN, JD is the founder and president of Vickie Milazzo Institute, the oldest and largest legal nurse consultant training and certification company (LegalNurse.com). She is the author of the bestselling book, Inside Every Woman(InsideEveryWoman.com).

Source: isnare.com

Permanent Link: isnare.com/?aid=71452&ca=Career

  • 23 Aug, 2022
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  • Public Relations

Raw Excitement For The Jeep Hurricane

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By Jenny McLane

Designing a functional prototype from an idea in such a short time was challenging. It was a tremendous feeling when everything functioned as designed the first time’ said Brett Wallihan, MillenWorks Design Engineer, ‘You just don’t expect a vehicle to rotate around its own axis like that. It was surreal.’

This statement summed up for the high praises and awe the crowd bestowed on the Jeep Hurricane took center stage at the Detroit auto show DaimlerChrysler Corporation press conference.

Innovative in style, the Jeep Hurricane included a centrally located twin-engine transfer case, in-board brakes, drive shafts, front and rear steering, and complete corner assemblies. It has a centrally located transfer case coupling power from both engines and distribute all wheel drive torque to each corner of the vehicle. The Jeep Hurricane’s Shift-by-wire mechanisms allow the wheels on one side of the vehicle to run in reverse, which, coupled with split solid axles and 55 degrees front and rear wheel toe-in angles, allows the vehicle to rotate around its own axis.

[youtube]http://www.youtube.com/watch?v=F41-kxHrLYw[/youtube]

Jeep Hurricane 2005 has Four Wheel and Crab Steering capability, with a combination of traditional and ‘steer by wire’ technologies. The total of twenty inches of suspension travel was achieved through the use of a purpose-built front and rear double A-arm independent wishbone suspension with coil over dampers

Superior engineering describes the effort put into every inch of the Jeep Grand Cherokee by its grand designers — the Millenworks. The new concept vehicle challenged the creative boundaries of MillenWorks’ engineering team and the result is amazing.

We have everything you need for your Jeep Hurricane at Parts train. Exterior and interior accessories, suspension and performance parts, restoration and body parts, travel accessories, and much more are found at our online store. Just go to http://www.partstrain.com/ShopByVehicle/Jeep Quality products can now be purchased easily at our online shop. Find automotive equipment and accessories for almost any make or model and get low, everyday prices on almost anything you need.

About the Author: Jenny McLane is a 36 year old native of Iowa and has a knack for research on cars and anything and everything about it. She works full time as a Market Analyst for one of the leading car parts suppliers in the country today.

Source: isnare.com

Permanent Link: isnare.com/?aid=2205&ca=Automotive

  • 15 Aug, 2022
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  • Public Relations

Positioning Yourself With Pr

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Positioning Yourself With PR

by

Drew Gerber

You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and yet, having more expenses. Or maybe you’ve tried to get publicity in the past only to find little or no response. You want to attract loyal customers, increase your profits and enjoy more freedom in your life, but everyday it s getting harder and harder to be seen. Well, PR can help.

Being able to put your best foot forward to show the public and your target market you re the person they should be paying attention to, is what PR is all about. Some people might be hesitant getting involved in PR, but here s the thing: whether you know it or not, as an expert in your field, small-business owner or entrepreneur, you re already engaged in a public relations campaign. PR is in everything you do: it s how you answer the phone; it s how you respond to emails; it s your voicemail message; it s in anything and everything you do where you engage with the public. If you want your business to be a fun and lively experience for your customers, but when they call, you answer the phone with an unenthusiastic Hello, how do you think that small little detail positions you?

[youtube]http://www.youtube.com/watch?v=ohZnofvB3W8[/youtube]

Ask yourself What is it I m committed to helping people with, and how do I achieve this? Then make a detailed list of all the places and platforms where you interact with the public. Be thorough and don t leave anything out. Comb through your website, your answering machine greeting; listen to how you or your staff interacts with callers; check to see what your automatic email signature looks like; inspect all of your website copy for spelling or grammatical errors; and anything that the public could see. All these things are part of the PR campaign you re now knowingly engaged in. How have they positioned you thus far?

Take it step further by Googling yourself, your company and the topics surrounding your expertise and business. What do you find? Is your name and company coming up in conversations when you search those topics? What are people saying about you? Do you approve? Do you agree?

With the advent of the Internet you re now afforded a perfect opportunity to position yourself in the way you want to be seen and start achieving what it is you re committed to. A great way to begin is by writing bylined articles and submitting them to free portals, which will link back to your website. These portals will help build your online presence and will position you in the way you want to be seen. You can also create an online press kit, which will increase your online presence, as well as help keep you organized and give you a professional edge. Then keep the ball rolling by landing media placements. There are quite a few free resources out there that journalists are using to find sources for their stories, segments and interviews. These sites like PitchRate.com allow authors, small business owners and entrepreneurs connect with the media in a way that makes the journalist s job easier at the same time as it boosts the exposure of the source.

So take it one step at a time and begin by figuring out what you re committed to helping people with and how you can achieve your goal. Once you have the answer, use PR to position yourself for success. There s nothing else out there that can compare and you have all the resources at your fingertips.

L. Drew Gerber is CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free media connection service for journalists, experts, and publicists. Sign up now for free publicity advice including a free online marketing course. Gerber’s business practices and staffing innovations have been revered by PR Week, Good Morning America and the Christian Science Monitor. Contact L. Drew Gerber at: AskDrew@PublicityResults.com or call him at 828-749-3548.

Article Source:

ArticleRich.com

  • 22 Nov, 2021
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  • Public Relations

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Goyard Handbags concise sketch measures

by

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ArticleRich.com

  • 4 Jul, 2021
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  • Public Relations

Employing And Working With A Pr Agency}

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  • Kite Communications

Employing and working with a PR agency

by

Jane Herbert

You can conduct a PR campaign in-house. However, if you have the budget, you will get better results from employing the services of a PR agency. A good company will offer comprehensive skills and experience, creativity and a wide range of press contacts.

However, choosing the right company is vital make sure you know what you are going to be getting for your money.

Choose people you trust and think you can work with

They may not be based in your building, but youll find yourself regularly on the phone to your PR company. As more journalists become interested in your brand you may end up working with these individuals quite closely so its vital you are on the same wavelength.

Choose a straight-talking company

PR also has a reputation for being vague and fluffy. You will get better results if you choose a company that uses plain English and is upfront and honest about what they can do and achieve, for you.

[youtube]http://www.youtube.com/watch?v=cNsN7DBI_GA[/youtube]

First meeting

When you approach a PR company they will usually suggest a meeting to find out more about you.

Give them as much information about your business as you can. Share your business plan you can always get them to sign a non disclosure agreement first. Tell them your business aspirations where do you want to be in one, five, 10 years? Tel them about existing marketing plans and show them any creative work. The better your briefing, the better the quality of their response will be.

The proposal should show you the approach they will take to publicise your business, and should demonstrate that they understand both your business and your industry.

Creativity and focus

If you are a smaller company you will have less news, but that doesnt mean you cant be written about. The days of press release driven PR are over and agencies have to be more creative. Ask your potential agency to provide examples of creativity – case studies will help to illustrate.

It is also important that your agency is focused on strategic and proactive activity. Pinging out untargeted press releases will attract journalists attention but not in a positive way. Receiving irrelevant press releases annoys journalists and can actually put them off writing about you, or worse write a negative article.

Help your PR company to help you

The more you help your PR agency, the more successful the campaign will be. Here are some tips on how to work together to get results:

Your agency should be able to help you position your brand identifying key messages and brand values for example. But to help your agency do this, you should also discuss your target audiences and how you would like to be perceived by them, then your agency can work out how to best get your message across.

Have regular meetings and expect regular updates.

Tell your agency what feedback you have from individual articles. Then they can repeat past successes.

Anyone can advertise if they have the budget, but when a journalist writes about you it is a stamp of approval because they have considered you worth writing about. This is why editorial has up to ten times the value of advertising. When you consider that the cost of a full-page advertisement in The Sunday Times is around 56,000, the value of effective PR cannot be overstated.

Whether conducting a PR campaign in-house or outsourcing, there is never a bad time to start. The key is to define your objectives and make sure all efforts are focused on these goals.

– ENDS –

Jane Herbert has nearly 20 years experience in public relations and is managing director of PR agency Pilotmax

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Employing and working with a PR agency}

  • 19 Feb, 2020
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